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Summer Fashion

July, 2024

This season’s outfits offer a mixed bag of retro and fashion-forward

Deciphering the mindset behind this year’s summer fashions is much like throwing pasta against the wall to find out what sticks. It also conjures up notions that designers are still shaking off the claustrophobia that choked their creativity during the pandemic’s isolation decrees and are still trying to find their footing to reconnect with wardrobe-conscious folks.

Some have resorted to bringing back some classic looks, including the black-on-white Breton stripes trend that’s bounced back and forth with regular abandon since the ’50s. A few more have taken horizontal striping to the next level with a greater variety of colour and a wider array of fabrics to showcase them.

Other seasonal statements include florals, which are bolder and more inventive than ever, including a few designs boasting psychedelic features. At the other end of the style spectrum, more pragmatic designers are opting for faded, lighter shades to avoid colour clashes among consumers who prefer to mix and match. Meanwhile, celebrity fashionistas like Jennifer Lopez and Margot Robbie are leading the charge to make overalls cool again. Even cooler? How about overalls shorts for extra comfort? Whatever your tastes, all those choices are here, enabling you to face the summer in style.

Photographer:
Francis Tetrault

Assistant:
Renee Poirier 

Wardrobe assistant:
Ashley Wilkinson 

Hair and makeup:
Alicia Charles for
Blonde Brunette Hair Studio 

Models:
Em and Sidney 

Modeling agency:
Mode Models 

Location:
Kuhlmann’s Garden Center

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